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Export: United Kingdom, still leader by some distance

Chablis market summary 2016 in the UK
 
The economic context is tough, with an unfavorable exchange rate following the Brexit vote, a dip in consumer spending and rising inflation, but the United Kingdom remains the leading export market for Chablis wines.
 

 

FRANCE: CHABLIS WINES IN POLE POSITION IN RESTAURANTS AND WINE STORES

Chablis market summary in France in 2016

Good harvests in 2014 and 2015 breathe new life into Chablis wines that are repositioning across all distribution circuits.

A Chablis podium place for the USA!

Chablis market summary 2016 in the USA

The USA holds on to its second place in terms of export markets for Chablis wines, behind the UK. Japan is, however, hot on its heels.

After two years of growth and significant ground gained over the past decade, exports of Chablis wines to the USA have slowed due to the low harvest in 2016, but revenue remains constant.

Canada: Chablis continues its ascension

Chablis market summary 2016 in Canada

The Canadian market has grown continually over the past 10 years, registering an increase of 135% by volume between 2008 and 2017, and of 152% in terms of revenue.

The market for Chablis wines has grown steadily for the last decade, and the lack of available wine following the low volumes harvested in 2016, and to a lesser extent in 2017, has not halted this dynamic. The weakness of the euro to the Canadian dollar has even helped Chablis wines gain market share.
For Bourgogne wines as a whole, white wines are by far the most exported to Canada.

 

The third biggest export market for Chablis wines, Japan shows renewed dynamism

Chablis market summary 2016 in Japan

Despite a stagnant economy in 2016, Japanese consumers remained loyal to Chablis wines, with sales returning to growth, up 15% on 2015.
 

IN HONG KONG, A STRONG PRESENCE IN WINES STORES AND ON RESTAURANT CIRCUIT

Chablis market summary 2016 in Hong Kong

In the short term, Chablis wines are showing a blip in terms of exports to Hong Kong. However, these appellations have grown their market share, up 102% in terms of volume and up 184% in terms of revenue over the last 10 years.


 

Belgium: Figures that mask the reality

Chablis market summary 2016 in Belgium

As in 2015, the drop in exports does not fully reflect the situation as it does not take into account purchases made across the border or in wine cellars by tourists, both representing significant sales.

 

Switzerland: Chablis finds a more stable position

Chablis market summary 2016 in Switzerland

Exports to Switzerland dipped in 2016 but the trend remains up 2% compared to the average between 2011 and 2015.

 

KEY FIGURES FOR THE CHABLIS WINEGROWING AREA

Chablis key figures on 5 years average 2012 - 2016

Click here for our latest presentation on key figures for the Chablis wine region.