United Kingdom: Still leader
This market has been very lucrative for many years, but is now facing some tough economic circumstances. Despite a notable dip in imports due to the low harvest in 2016, the UK remains the leading export market for Chablis wines, both in terms of volume and revenue, although it is becoming more complicated.
The Petit Chablis and Chablis appellations were impacted most strongly, with a 29% fall in shipments. However, the Chablis Premier Cru and Chablis Grand Cru appellations held up better.
Sweden continues its love affair with Chablis
As it did in other countries, the low 2016 harvest impacted exports to Sweden, but the latest figures confirmed the enduring affection of the Swedish market for the Chablis wines.
The numbers show that Sweden remains loyal to Chablis. The small 2016 vintage clearly had an incidence on this market, but the results nonetheless remain positive.
Export volumes of Chablis Premier Cru and Chablis Grand Cru were most affected, with a 14.9% drop in shipments. The Petit Chablis and Chablis appellations fared slightly better, with a fall of 10.4%.
China, a market that prefers red wines
Dominated by French wines, the Chinese market is also resolutely centered on reds, and it is these wines which explain the increase in Bourgogne exports. Meanwhile, volumes of Bourgogne white wines were down, including Chablis. However, wine consumers in the coastal cities are increasingly appreciating Bourgogne white wines, notably those of Chablis, which make a perfect match for seafood-based cuisine.
Canada: Chablis continues its ascension
The Canadian market has grown continually over the past 10 years, registering an increase of 135% by volume between 2008 and 2017, and of 152% in terms of revenue.
The market for Chablis wines has grown steadily for the last decade, and the lack of available wine following the low volumes harvested in 2016, and to a lesser extent in 2017, has not halted this dynamic. The weakness of the euro to the Canadian dollar has even helped Chablis wines gain market share.
For Bourgogne wines as a whole, white wines are by far the most exported to Canada.
Japan, still a loyal market
Japan remains the third biggest export market for Chablis, against a backdrop of stability for imports of French wines. The signature at the end of 2017 of a free-trade agreement with the European Union was good news.
In 2016, Chablis wine sales had returned to growth both in terms of volume and revenue. But the low 2016 harvest slowed growth, and exports of Petit Chablis and Chablis appellations were practically stable, while Chablis Premier Cru and Grand Cru appellations slipped back.
Chablis wines nonetheless remain popular. According to a recent study, the region ranked sixth in the top 15 best-selling wine regions. This is not surprising for a country which appreciates Chardonnay, and which put the Bourgogne region in third position in the same top 15.
FRANCE: CHABLIS WINES IN POLE POSITION IN RESTAURANTS AND WINE STORES
Good harvests in 2014 and 2015 breathe new life into Chablis wines that are repositioning across all distribution circuits.
A Chablis podium place for the USA!
The USA holds on to its second place in terms of export markets for Chablis wines, behind the UK. Japan is, however, hot on its heels.
After two years of growth and significant ground gained over the past decade, exports of Chablis wines to the USA have slowed due to the low harvest in 2016, but revenue remains constant.
IN HONG KONG, A STRONG PRESENCE IN WINES STORES AND ON RESTAURANT CIRCUIT
In the short term, Chablis wines are showing a blip in terms of exports to Hong Kong. However, these appellations have grown their market share, up 102% in terms of volume and up 184% in terms of revenue over the last 10 years.
Belgium: Figures that mask the reality
As in 2015, the drop in exports does not fully reflect the situation as it does not take into account purchases made across the border or in wine cellars by tourists, both representing significant sales.
Switzerland: Chablis finds a more stable position
Exports to Switzerland dipped in 2016 but the trend remains up 2% compared to the average between 2011 and 2015.
KEY FIGURES FOR THE CHABLIS WINEGROWING AREA
Click here for our latest presentation on key figures for the Chablis wine region.