Take a Closer Look at Bourgogne Wines in Brazil
The Bourgogne Wine Board (BIVB) announces the launch of the campaign ‘Take A Closer Look’: inviting Brazilians to take a fresh look at the region’s less known wines. Through a series of events in São Paulo and Rio de Janeiro, wines professionals, media and opinion leaders will have the opportunity to step off the beaten path and explore what defines Bourgogne wines —emotion, experience, terroir, savoir-faire, and authenticity— offering a deeper connection to the region and its winemaking heritage.
The campaign invites to explore two key dimensions. First, it shines a light on lesser-known appellations that deserve more attention for their authenticity and character. Second, it offers a renewed perspective on Chablis wines, which many may believe they already know. Far from being just dry white wines made from Chardonnay, Chablis holds surprises in its diversity, depth, and expression of terroir.
- The Bourgogne Wine Board is a professional organization that brings together all winegrowers and wine merchants from the Bourgogne region. Its role is to represent and protect the interests of Bourgogne winemakers and merchants, to define industry policy in technical, economic and marketing terms, and to conduct promotional activities.