Australia is an important market for Chablis wines. Over the past 20 years, the Australian market has risen from 20th to 10th place for Chablis wines.

Indeed, following the record year of 2023, exports of Chablis wines fell by 10.8% in volume over the first 11 months of 2024. The economic situation and declining consumption are likely contributing factors to this slowdown.

The Petit Chablis and Chablis appellations, which performed exceptionally well in 2023, have slowed. AOCs Chablis Premier and Grand Crus saw an upswing in 2024, achieving record revenue levels. 

White wines accounted for 65% of Bourgogne volumes exported. Chablis AOCs, with 61% of the volumes of Bourgogne white wines exported, come in first place