Chablis wines cheer summer sunshine in Hong Kong
In June France’s iconic Chablis wine region is cheering the summer sunshine with a showcasing the popular zesty white wine for all uniquely Hong Kong occasions.
A month-long “Rejoice Summer Spirits with Chablis in Hong Kong” campaign from 1 – 30 June, 2021 now celebrates the pride of Bourgogne’s northern-most wine region as a joyous companion to any small unique Hong Kong gatherings – from dai pai dong cafes and yum cha dim sum to elegant outdoor lunches, garden BBQs, weddings or boat trips.
In the wake of International Chardonnay Day on 27 May 2021, the month-long promotion is across Hong Kong in 24 wine shops and 17 online stores.
This summer showcase embraces all appellation grades of the legendary winegrowing area – from easy-drinking Petit Chablis and signature Chablis, which together account for nearly three-quarters of the Chablis market in Hong Kong, to most prestigious Chablis Premier Cru and Chablis Grand Cru.
- Located only 2 hours from Paris, Chablis is the most northern of the 5 wine-producing regions in Bourgogne, Chardonnay’s birthplace.
Chablis’ vineyards are composed of 5,771 hectares spread-out in 417 enterprises (négoces, co-op, estates). Elegantly simple, Chablis wines can only come from France. Divided into four different appellations (Petit Chablis, Chablis, Chablis Premier Cru, Chablis Grand Cru), these 100% Chardonnay based wines call for an invite to purity and minerality. With around 37.4 million bottles produced each year, Chablis wines represent 18% of Bourgogne wines offerings and export annually over 66%.