Chablis gets back on track in mass retail. In 2024, Bourgogne white wines accounted for 17% of the volume of French AOC still white wines sold in mass retail and 24% of their revenue. Within this channel, Chablis wines made up one quarter of the Bourgogne white wine volumes sold. After a decline in 2022, Chablis AOCs are back on a growth trajectory.

Wine sales to restaurants by the nine major French groups (wholesalers and Cash & Carry) remained stable in volume in 2023. Bourgogne maintains its position as the leading AOC white wine region in terms of value and its second-place ranking in volume sold. Unsurprisingly, AOC white wines are driving this leadership. Among the top five Bourgogne AOCs for white wines sold by wholesalers and Cash & Carry, two Chablis appellations stand out: Petit Chablis and Chablis.