In 2023, the mature Hong Kong market was the world's 11th largest importer of wine in terms of sales. French wines accounted for 62% of these sales.

However, the political and economic context has had a major impact on the Hong Kong wine market. The market's overall wine imports fell by 10.7% in 2023 compared to 2022, with sales also down by 8%.

Nevertheless, Bourgogne wines continue to perform well, with a new record in sales and volume up 3% with respect to the 5-year average.

Sales of Chablis wines set also a new record in 2023, climbing to 3.05 million euros. After a decline in 2022, Petit Chablis and Chablis are back with a vengeance in this market. On the other hand, Chablis Premier Cru and Chablis Grand Cru, which had outperformed in 2022, posted declines in 2023.