In Norway, good sales prospects for Chablis wines

23 April 2020
Financial information
In Norway, a Chablis is driving Bourgogne exports.

 

Chablis wines accounted for 58% of sales of Bourgogne white wines through the Vinmonopolet state monopoly in 2019. But the loss of market share caused by several small harvests has not been regained.

 

Wine imports to Norway maintained the same volume in 2019 (up 0.6% on 2018) and have changed very little over 5 years (up 1.4% over 5 years). However, sales have been increasing since 2013, as they reached a new record in 2019 (3.8 billion NOK), in particular due to the upmarket trend of imported wines, and a 16% increase in the average price in 5 years (up 31.5% in 10 years). The move upmarket was to the advantage of French wines which represent 21% of imported volumes, up 7.2% on the 2018 average import price.

 

Chablis wines accounted for 58% of sales of Bourgogne white wines through the Vinmonopolet state monopoly in 2019. Before 2013, sales showed constant growth. But the loss of market share caused by several small harvests has not been regained. Chablis wines dropped 4% in volume compared to 2018 and 3.6% in terms of revenue.

Key figures for 2019 Chablis wines
  • Sales to the Vinmonopolet state monopoly

    957 thousand bottles (down 4 % from 2018),
    for 175 million NOK (down 3,6 % on 2018)

    by volume :
    ► Chablis Premier Cru and Chablis Grand Cru: 7%
    ► Petit Chablis and Chablis: 93%