SWEDEN: CHABLIS, A BENCHMARK FOR CONSUMERS

22 January 2024
Financial information
SWEDEN: CHABLIS, A BENCHMARK FOR CONSUMERS

 

Like most French AOC white wines, exports of Chablis wines are being impacted by the drop in household consumption. However Chablis AOCs continue to be a benchmark in Sweden.


Sales of Bourgogne white wines dominate the Swedish market, accounting for 49% of bottles of Bourgogne wines shipped in the 12 months period from October 2022 to September 2023 (the equivalent of 2.61 million 75cl bottles, for 19.7 million euros).


This incredible boom is underpinned by the reputation of Chablis wines, which account for more than half of all exports of Bourgogne white wines, and 25% of all Bourgogne wines shipped to Sweden. 

Key figures in 2022 for Chablis wines in Sweden
  • 5th market by value and by volume

    Exports:
    1.33 million bottles (down 22%/12 months period from October 22 to September 22)
    for 10.24 million euro (down 18%/12 months period from October 22 to September 22)

    In terms of volume
    ► Chablis Premier Cru and Chablis Grand Cru : 7%
    ► Petit Chablis and Chablis : 93%