Unlock Chablis: The interactive game

13 June 2023
Press releases
Unlock Chablis: The interactive game


In a post-pandemic world where the digital is increasingly important, the question of how to engage with and educate people about wine is a big one. Chablis wished to tap into this digital world, allowing wine professionals to be transported into the region virtually; hence ‘Unlock Chablis’ was born.


Unlock Chablis is a new interactive game that immerses users into the heart of Chablis. The game takes you on a virtual journey to one of the purest expressions of Chardonnay in the world. As you play, you will discover the history, heritage, and iconic wines of the region. 


Developed and tested by the Bourgogne Wine Board (BIVB), the game strikes a perfect balance between challenging and entertaining.


The game is now available via the following unlock.chablis-wines.com

About the Chablis Commission:
  • The Chablis Commission of the Bourgogne Wine Board manages the worldwide promotion of the wines of Chablis. Located only two hours from Paris, Chablis is the most northern of the five wine- producing regions in Bourgogne, Chardonnay’s birthplace. Chablis’ vineyards are composed of 14,390 acres spread-out in 417 maisons and domaines. Divided into four appellations (Petit Chablis, Chablis, Chablis Premier Cru and Chablis Grand Cru) these 100% Chardonnay based called for an invite to purity and minerality. With between 35 and 40 million bottles produced each year, Chablis wines represent a third of white Bourgogne offerings and export annually over 67%.